For me it's like you've got articles and it can be shared by you but it needs to be changed. Yeah. Since how you view on Instagram is different. How you see Facebook and the way you see Youtube, how different, how you view onLinkedin or Twitter. And so at the end of the day, what we need to do would be to understand how folks consume content on that, that, that platform and make content that would really work. Uh, and that's, that's the big difference. Now you say and can go through the production, fine, I will take a portion of this. It's like you might have a 10 minute video on youtube, but you're going to only slice out maybe two minutes or three minutes on, on Facebook since it is going to execute a whole lot better that way.
So you've mentioned many stages to creating one of these kinds of videos. I guess we start at the very start, you mentioned preparation. Can you take us
Or even linkedin. Yeah. And so that is part of this prep preparatory stage, right? And what we're trying to do is figure out, fine, here's what would work on Instagram. Now maybe there is a hook or something which's a bit better on Facebook and here's something different on youtube. So that you can have the meat of this content be the same. But you're actually shooting on the video, the way that it's really delivered is a bit different. And where you are actually planning, that's, uh, you know, the strategies to connect on various platform.
Hey that Jamie here and on behalf of the Click [inaudible] staff, welcome back into our video show where we are discussing video, but specifically the kinds of video you should be creating to drive more profit and more cliquey worthy movie views into your small business. In the previous video we discussed the movie promoting industry's state. Basically what's working by now when producing content. In this video we are likely to discuss the video content at a little more detail and talk about ways to create the 1 video you ought to be creating right now to drive more clicks, more traffic, and much more earnings on any item or service which you're offering.
The article production is most likely the most important aspect of having a really good slice of video on the market. And the reason why is because you put a great deal of effort in preparing, you spend a great deal of time doing manufacturing, but actually where the magic is is actually getting the components that will really engage. And also the edit itself, um, is pacing will keep people's attention the whole time and pacing can be created by you. Like we're, uh, 1 thing that I look at is, we're working to determine how we're going to distribute it. We would do it on youtube compared to Facebook. As an instance. We'd be nine ratio on youtube, in a 16 because that's the way it is on youtube. Right? And, and then to, uh, we wouldn't necessarily burn off in our captions. Uh, we would actually upload caption files directly to youtube itself.
In relation to make one of these? Yeah. And it is really interesting because a lot of people, they're more about performing rather than preparing. And I discovered that if you want to be successful, it's about the groundwork of understanding exactly what you're going to do, the way you are going to do it. So I like to really begin to determine why I am creating the video. It ought to have a purpose. Um, I think it'd be pertinent to actually have you go through this procedure. What exactly does that sound good? Okay. So let's just say that you're attempting to sell some mix. Okay. And you're trying to sell it. You've got anything or some product. Okay. So tell me someone that you truly know really. My own brother and David, um, besides Joey. Okay. So yourbrother David. Okay. Chris. Brother Chris.
You are good. Uh if you want your video to be seen, you need to have of the way you are going to distribute it a preparation stage. So back you're like, okay, who is going to discuss this video? How are you going to participate with them? You know, is it likely to be done through advertisements organic or is it going to become a blended strategy in which organic being done by you and adds together? Uh, for me personally, I only love other channels on the market. I love other webpages on Facebook cause they need to feed the algorithm. They will need to really get their posts outreach increased. And a lot of individuals are willing to share your video. Uh they're, they're in a position to cross post your video. And therefore it's like coming from their page and it is like an content it isn't theirs.
So it is like getting those hooks. And two, there is those natural hooks within the movie. Like he got him, you have to fortify whatever that title is. And therefore I give that some thought. Um, and that the preparatory stage before you really go onto the next step. But there's another thing that I really consider is what, what origin of moderate are we going to use? Is it likely to be a Instagram one afterward than Facebook? Is it going to be better on youtube or on Twitter? You know, just like you have to examine the stage of that you're trying to achieve and what's going to be the ideal method. Now, one of the biggest mistakes, it is like, well I'll just distribute it everywhere, you know, and you are making a movie seeking to go on every stage and that is a huge mistake. Yeah. We're going to discuss the one sort of movie you need so as to blow up your small business, but not. We're going to talk about the way to structure and create that movie. Let us go.
Right. And one thing that I found is even when you have a video that's performing very well, you know, um, the way that the algorithm works on Facebook and other things, it's like maybe in six weeks or seven weeks you do another cut and then upload it, learn from what you have, all of the information that is there and say, fine, what should we analyzed this down since we had a kind of a fall off here. Maybe we add, you know, something to pull on them visually here. You are able to do that. And, and where you're in a position to do it you are able to succeed because people will be inclined to overlook what they actually saw, you understand, from six months ago.
Obviously. Yeah, that makes sense. Okay. So speaking about video editing from type of my expertise and I am not a professional video editor and I understand just how much work goes into doing a lot of the things you state, you know, thecaptions Mimi discovering, even just putting titles at the top and bottom of your movie can take hours for some people and some people seeing this might have no clue how to do that. So I guess in that respect, is it worth? Is it worth the time to sit down, possibly put with somebody to sort of,
Okay. Ready created the video, edited the video. So we simply don't load it. Yep. That you'd say the Majority of the individuals and say, alright that supply
But on Facebook we would like to burn it in because some people don't have that option on and you also want to make sure when they're scrolling through it, you are grabbing that focus. So he is like? Exactly. And it's similar to the ratio we want to be a one by one ratio of ratio. Right? So what additional components that we can actually add to this video file? Is it like to make it more of a movie meme where we are placing texts the beginning of the end, um, you know, is it engaging with different types of elements? That is the things you've got to consider when you are doing the edit. The thing I love is we have choices like cause we need to , we did five or four different versions and when we did the manufacturing directly.
Or when we think of gamers, maybe Mohamed Sala, he's, that Liverpool is best player may be hitting scoring from United, I don't understand. Yeah, yeah, you are able to do clips like this. But even talking about why they adore, you know, Liverpool. And, and also the of it. Um, so I like to attempt to recognize a few things. All these are bullet points of what would that individual that when he watches with movie really resonate with. And then two, I really do research. Just like I wish to go out there and also know how well I know somebody, I'm like, what else is happening out there? So I do some research on the internet seeking to see if there. Particularly when it's handling the issue at hand uh. So like for Liverpool, is there anything that's going on that will be in the information which would be relevant to, to the video today?
We're discussing shooting articles, we're talking about incorporating texts, adding images, animations, and we're also talking about adding captions, Emojis, all that stuff can be constructed and edited it directly inside of [inaudible]. Now, the most important reason we built clip Ian was so that it's available to absolutely everyone and we're speaking even in the event that you've never created a video earlier, you would like to get into video production for your company or you're a professional, it is possible to produce what you can create anywhere else right inside of Klipfolio and what is more, even if you don't want to shoot your own content clippy or gives you access to an extensive library of video clips, images and audio, she can pull all of this stuff together to create videos. We'll even throw in customizable templates. So if you fill in a little bit uninspired, for example, you can simply grab one of our pre performed templates, then change the colors and the text, upload your branding and your doing clip. Eao is the video creator and it's going to alter the way both beginners and professionals create video moving forward. We cannot wait to show you it, so be certain that you enter your email below. In the video, we are going to pull back the curtain on Filipeo and actually explain to you the way this platform functions and how it's going to change the way you create video content for your business. We'll see you.
And what is the first thing that you believe he's going to do? After that link with the video fills , likely share the video. He's going to share it with not only one individual, but he is gonna share with everybody that actually likes what's happening, you understand? And so that there is outright critical. Then the next issue is, uh, actually trying to describe what would be a great hook trigger like you only have a couple few seconds to grab his attention. And that I think, okay, what can we do to catch his attention? You know? And, and perhaps it's a caption above the video which says, you know, Liverpool's sucks. Yeah. I presume, I believe he would see that movie. You understand what I'm saying? And I think he'd have to be sucked in because he tried to figure out what's happening in that video.
How you'd then approach that. Yeah. Now we did a lot of research. We do a great deal of preparation. We would like to begin executing on those things. There's a formula for each and every video, and uh and this formulation is exactly what creators will need to create to themselves. And there's a few elements for this formulation that it, that it is universal for everybody. The first one is, which we prepared for is a hook. We need to grab their attention. That hook differs on youtube versus Facebook. Allow me to give you an illustration of that. So like on youtube the hook would be like five seconds. And on Facebook it's gonna be completely different because you're, you may have audio on or not. As you're kind of flipping through their feed, and you only have a possibly a second to 3 seconds.
And even on Instagram, it is likely to differ. And so considering this, it is similar to that hook is similar to the most essential part. And I'd really place a great deal of effort and energy to attempt to work out how you're likely to captivate people's attention and the way you suck them into the content. That after that, after the hook, then you may reinforce your brand. Therefore, if you've got a brand, you can have a element. This can be an optional thing. Uh, it truly depends on what kind of content you are creating, you know, also, and then two, you are moving to the meat of the content. Here's something that I discovered over, you know, 40 some odd billion movie views. It is like folks have a tolerance. And if you've fallen in this category, I really don't know, but I, I've been on Facebook and I have never turned to the sound.
You've got two or three distinct versions of a video and you can test it to enjoy, such as seriously what we do is we will just throw a few dollars behind it and and see how it converts. If it converts really well, you don't have to spend that much money to figure out if people actually click on it, engage with it, how much they watched the video to see if it really works. And spending the time in place to creating your video engage with the viewer and really connect with them on an emotional level, it gives you a higher probability for them to share.
When you truly have these bullet points of things that would actually get there, get there, get them excited or something that's happening, then attempt to think of what value can you actually bring that individual. So there's like three ways you can really attract value. Uh, with movie content you can expect, you can educate or instruct, entertain, and sometimes when you are really good you can do all three in precisely the same time or you can get two of these. That's when you are really, really great when you're actually giving it a lot of thought in it. Now that having been said, once you do so, I attempt to figure out which value you're likely to bring to your intended viewer. Yeah. And bring some kind of value and I attempt to bring those bullet points. So whether it's like making loyalty to his team or speaking how bad the other team is, that is some value he'll really find.
Okay. So Chris, he probably enjoys football, right? Can he have a team? Liverpool. Liverpool. Okay. And is there a, uh, an opposing group that it is just a competition? There is a Coupole probably the greatest ones. Manchester United, which everyone knows. Okay. Okay. So there's like any friction. Okay. First thing is like, okay, if we're going to produce a movie, we have to get a purpose of the movie. The number two is that we need to identify our audience. Who Would we need watching this movie? So I'd say it would be people who are like hardcore Liverpool, Liverpool buffs like your brother. Okay. And we need to begin breaking down of a few of the things that they, they kind of rally round that would have them excited. And what would be one of those things that you'd think, well, beating Manchester United goals.
Well let us just target everyone that likes Liverpool, right? And let us target everybody that doesn't like Liverpool. And let's see if we could find a few things occurring here, some. And I think you could do this with organically, but if you infuse a small bit of money, it will be interesting. The outcomes. You can get your silently. Definitely. I believe anyone today has an overview or a blueprint to make not a movie book in, knowing what to create and the way to push that out there and, and those secrets, uh, pretty amazing. And for anybody we have actually put together a guide that goes to what Daryl talked on the market. Um, that formula, that whole blueprinta few things that we didn't fit into this movie, um, that you could actually grab below this video.
And so you must reinforce it. And, and that stage when we were talking about your brother, it is like in the event that you add one of those other components that is like, yeah, yeah, I enjoy this video. You know, you are like go from there. That is where he'll stay on just a bit longer. And should you get 20 seconds, if he can reach that point and actually feel some kind of connection to the movie, they'll watch another moment, doesn't then result in more engagement on the movies too. So then they would be more prone. And 12 we view comments. It is like as you are connecting with them and you are speaking their language however you're going to it, you're connecting with them on an emotional level and they feel a part of something and they feel just like obligated. It that humanity feels bound to perform.
All you need to do is select in, pop up your email in there, we'll send you that manual. So during this movie along with the first video, we've talked a lot about creating the ideal video which includes everything from naturally prep, right the way through to actually shooting the video and then of course the post of where you have got to edit the movie up in the ideal way and to receive the very best distribution. Now all of that is very, very hard. The majority of individuals don't have access to camera gear to take film content. For example. Most individuals don't have the skills to use editing applications and that is the reason why we construct Klipfolio. Klipfolio is an internet based. Just in the past two videos we've talked about like the movies at the palm of the hand.
Which is logical. Makes Sense. Okay. So that makes sense. Um, but something I wish to circle back really fast is that you mentioned if you are creating video and among those thoughts everybody has, I mean, I've had this before when I've created videos, I'll just share the same video everywhere. Can you kind of elaborate about this is a lousy idea? And that is a type of a poor idea procedure.
Have you've never, you just watched the, the captions and things like this? I do. I catch myself. I'm like, why did not it flip on it? Nevertheless, it's so much better with salad. Right. Nonetheless, it's like people consume at different times. Um, but what I found is if you are able to hook them, if you are able to get that hook, while it's on Facebook, on Youtube, on Instagram, you actually need them for 20 minutes and then that 20 seconds should be your gold. It's like you need to reinforce that hook or you need to strengthen what your value proposition is to get them in, whether it is a name or a thumbnail or however you're pulling them into that video. You have to reinforce that because if you don't, you're likely to have the hockey stick effect. That means all the people who begin washing it begin to depart, you know, and you not going to get anybody watching it at that moment.
So Darryl, in the very first video we talked briefly on the type of video content that you should be producing, what prefer for anybody that didn't observe that or just to refresh a few memories, what sort of video? What type of movie is that if there's one movie you need to create um, as a organization? Yeah, for me it's a societal video and just two to sort of take that a bit further read more then, um, and sort of briefly remind everyone what type of video that is. Can you explain what a movie is, but why that sort of movie is so important?
Yeah, like, like the video portion of the video editing is indeed crucial. It may make or break a video. Um, it doesn't matter how amazing your script is. It doesn't matter how amazing your camera as well as your manufacturing is. The editing is where it actually, the rubber meets the road to find out if it's going to work or not. And for me, as soon as you're able to take action, it is worth the sources worth the moment. When you actually put it together, it is going to convert a great deal higher. Um, and that in the conclusion of the day, that's by far uh, you know, the preparation stage and it's like the execution point to the editing is the most critical.
Now presumably you would choose the content you simply shot with Reese in your phone or whatever to an editing suite or into a post production. I suppose. Can you kind of want to speak about everything you do at that point? Prepared to disperse
It may sort of look like it is theirs. And that is a matter that is really significant. So going back to your example that we said, hey, if we are going to really make a video about your brother and his soccer team about Liverpool, while it's bad or good or anything, I would like create a list of each, uh, webpage on Facebook on Instagram that will be pro or con. You know, that because that's who we would like to target, that is who we would like to contact. And believe it or not, you know, becoming, uh, those personal connections with these people is a means to have growth. And I discovered that if you can get like six or five or 10 channels or pages that are like yours who are willing to talk about your content, I mean that hastens your, your expansion, that explodes your, your reach and you are likely to have the views that come with it if you truly have done a fantastic job with your video.
So we've discussed the first phase of getting ready for a video planning of video. Then we proceeded to obviously production and creating the video. So can talk a little bit about
So if we speak about moving onto each platforms, I think this is, this is very important as well. There are well I think there are two elements you may tell me differently. Of is that the ratio of the video. Therefore, in the event that you create in one video, you've got to think about how each of the other ones are transcribed into by that. But is there other, anything else you'd type of need to be aware of if you're going to be generating content for state, Instagram or Facebook
What's that for production? You know, like a lot of people put a great deal of consideration in how things come like what kind of camera to use and so on and so forth. But I think for me it's like be flexible. When you're actually doing the video, you have a script and have like that you're likely to get things even though that we prepared. They're like, oh, this would be a great deal better when we did so and you know, shoot at variations. Just shoot some different variations like you've got time. Hey, maybe this will work better than this. And you also know, which will help you with the, the post production phase.
So with that, simply to kind of move further into this, and would you load the video at first to your webpage then contact all of these are the pages to allow them to know it is never, or do you take another strategy? Yeah I do that at the preparatory phase. I am known by me, the videos come in and so I reached out because it may require a couple of weeks to get ahold of everyone or whatever. Should you share mine kind item, who knows, maybe you're like, Hey, and uh, I will share your video. If you are doing PR crossposting 13, that is not a bad thing. Where the weight is, uh, just to share a movie is not. Just like you've got to cross it and you need to give them privileges. And that's kind of the key on Facebook, although the same for, you know, you are posting their articles.
However, the algorithm on youtube differently, you know, you'd do it otherwise onInstagram and different on Twitter. But Facebook, I feel a lot of people which are seeing this video want to capitalize on this and that is an easy way to sayhello look, if you can get this page that has a reach of let us say you know, 10,000 likes that they actually posted it, who knows how a lot of you is they are going to get. Um, and, and you reaches out to these different pages posting at which it goes straight back to your movie, and the analytics gets. Yeah, it is really cool. No, that's cool. Now with blended approach, like for me, I like organic, but you have infused it with. Paid ads undoubtedly is the most effective method to enter at the right time in the front of the right people. And if you know what you are doing, it can be very powerful. If you don't understand what you are doing, it's still be powerful as as soon as you say, fine, we are doing a video about Liverpool?
It is like once you find something cool and you are like, hey, you have ta check this out. You know, we have to do that. We have to this word of mouth. And that is where it is so potent and that is what the videos do. And so after the core, basically of this content, you've got to have a call to action. Um, and, and you might not believe, well, though it's a social video, I am not actually doing it for, you know, it's simply more of an inspiration or it is just a [inaudible] or whatever. That call to action is still key because are you trying to grow an audience? Like remember when we talked about what is the video's purpose? Or if it's to market products, we need to, you know, hit that button directly below the video or to push on them into a landing page. Uh, or whether it's for inspirational it's just like some thing or a Hashtag to unite a cause, you know, I mean the list goes on. You know, that can be one of the things you could ever do and until we do this, there's a lot of people who pick up a camera and start recording. And there are phases, such as you mentioned, there's a stage of preparation, there is a point of production, there's a point of post production, then there's a stage for distribution. And each one of these phases are critical, uh, and they work in harmony to get your video being seen.
Yeah, that makes sense. And as soon as you've been through those phases a few times, I guess from looking at these three stages, and you do edits that are different as well, which can be vital, as you say. And most of us might, you know, she movie, I have been guilty of this in the past and it'll throw up believing it is ready without too much informative edited stuff. However, I can see how important as when you find things that work, you can continue after that blueprint over and over and over again, it is to perform different variations.